| Blacbiblio: Hold Steady or Change Course? - Teaching Note |
| 作者姓名：Raymond L. Paquin; Bharathram Sivasubramanian; Rajshree Prakash; |
| | 商品編號：8B20M050 |
| 出版日期：2020/03/30 | 內容長度：18 頁 |
Teaching note for product 9B20M050.
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| Blacbiblio: Hold Steady or Change Course? |
| 作者姓名：Raymond L. Paquin; Bharathram Sivasubramanian; Rajshree Prakash; |
| 商品類型：Case (Field) | 商品編號：9B20M050 |
| 出版日期：2020/03/30 | 內容長度：7 頁 |
Blacbiblio.com, Inc., an educational materials start-up in Montreal, Canada, launched its first and only product, the ABCs of Canadian Black History Kit, in 2016. The product received strong positive reviews at the time of its launch, but its initial price of CA$2,500 per kit left it out of reach for most of its intended customers. The company founder, a historian and educational content creator, shifted to a flexible pricing strategy, offering the .....more
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